Matching Your Solution To Your Audience

"...The aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself..." 
- Peter Drucker

Marketing done right makes selling unnecessary...

Marketing is a tool you can use to help people...

To motivate them, guide them and help them get the results they are looking for...

It's about actually giving a [email protected] about your customers...

Here's a quick story...

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I was helping out my roommate who had fallen into hard times...

One year prior he was fit and doing well financially...

... but all of the sudden he couldn't afford to pay rent...

Lost 20 lbs of muscle... 

Picked up a part time gig at the car wash...

... barely surviving off ramen noodles and boxed wine from the gas station...

Drinking himself to sleep...

Started gaining weight.. 

Face got puffy...

Girls weren't attracted to him as they were before...

He was falling into depression watching his dreams as a fitness coach die...

I sat him down and taught him the "Wealth Mindset" that got me out of my own financial woes...

That Wealth Mindset Coaching Session turned his life around because of one simple strategy I gave him...

He regained his focus and renewed his vision for what he wanted out of life...

He got fired up...

All of the sudden he had a game plan to get back in shape...

He regained his confidence...

He knew he could get his energy back...

He saw himself getting to the point where girls admire his physique once again...

Run on little or no sleep... like before... building a business chasing his dream of being a fitness coach...

Adding back the 20 lbs of muscle he'd lost...

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Notice the product??

It was a "Wealth Mindset" Coaching Session...

I didn't have to sell him on it...

It was a perfect fit...

The perfect solution...

Just what he needed...

The product or service you offer is merely a portal that takes your clients from a place of pain, problems or frustrations to a better future...

It steers them toward the right direction...

It's not about selling to them...

It's about helping them to...

... become a better version of themselves...

... finding a solution to their problem...

It starts out with identifying WHY someone needs the product to begin with...

Then you can offer them the right product(s)...

The right solution...

Matching solutions to your audience isn't about selling them...

It's about giving them what they want... (and need)...

I could've offered him a workout plan...

... maybe a wealth building plan...

... but the product is not important...

It's not about the product...

It's about the needs of your clients... 

What does your client need most?

What do they want?

What problem(s) are they looking to solve?

What future are they looking to create?

The products and services you now choose to offer are designed to help your client get what they want...

Whether you promote someone else's product or create your own... the product is designed to solve the real needs of your clients...

... you can only know the real needs of your clients if you take the time to get to know and understand your audience so well that selling them on your product is unnecessary...

That's why it's important to get clear on who your ideal client is...

To care about your clients...

It's important to go through the exercise of finding the right niche first... 

People first

Products second  

This is the formula for building just about any business...

Becoming an influencer...

Helping people

Making a difference in the world

Leaving a tiny dent in the universe...

This is the activity...

What was the one simple strategy I gave him??

I share it on the next page...